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Margin Calculator

Calculate profit, margin, markup and the selling price you need.

CALCULATE
Cost priceCost price is what one product costs you to get ready for sale. This can include the purchase price, inbound transport, import duties and packaging. Sales-related costs such as marketplace fees, payment fees and fulfilment are added separately.

What one product costs you to get ready for sale — sales costs come later.

Enter your numbers — placeholders show an example.

PROFIT

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MARGINProfit as a percentage of selling price.

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MARKUPProfit as a percentage of cost.

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SELLING PRICE

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TOTAL COST PER ORDER

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How it works

Margin is profit relative to the selling price. A €100 product with €40 profit has a 40% margin.

Markup is profit relative to cost. The same product costing €60 has a 66.67% markup.

Add ecommerce costs to see your real profit per order instead of just the product margin.

FAQ

Margin divides profit by the selling price; markup divides profit by the cost. With €60 cost and a €100 price, margin is 40% and markup is 66.67%. Margin can never reach 100%; markup can.

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